▼ Brand guide · v1.0

Sharp, dark,
one signal.

The vDAI identity is built on contrast: a near-black canvas, warm off-white type and a single vermilion accent. The mark is a downward triangle — a v, a play button turned on its side, and a cursor pointing at what matters. The small square is the pixel: where every game begins.

01 — Logo
vDAI markMARK · PRIMARY
vDAI INTERACTIVE LOCKUP · ON BONE
vDAI INTERACTIVE LOCKUP · ON SIGNAL
Mark .svg Lockup dark .svg Lockup light .svg
02 — Colour
Ink#0C0D10
Background
Graphite#15171C
Surfaces
Line#2A2D35
Borders, rules
Fog#8B8F99
Secondary text
Bone#EEEBE4
Primary text
Signal#FF4F1F
The one accent
03 — Typography
DISPLAY
Archivo Expanded
800 · width 125%
tracking −4%
Worlds you can play.
HEADINGS
Archivo SemiExpanded
700 · width 112%
Games first. Solid engineering underneath.
BODY
Archivo
400 · 17px / 1.6
vDAI Interactive designs and develops games and interactive software — from the first playable prototype to a polished release.
LABELS
JetBrains Mono
500 · 12px · caps · +18%
▼ Independent game studio
04 — Principles
▼One accent

Signal is earned

Vermilion marks the single most important thing on a screen. Never use it for large text blocks or as a second background colour next to another accent.

▼Contrast

Dark by default

Ink is the home ground. Bone backgrounds are for print, documents and partners' light layouts.

▼Geometry

Sharp corners

Hard edges and hairline rules. Rounding appears only in the mark's outer tile.

▼Clear space

Let it breathe

Keep at least the width of the pixel square ×2 around the mark. Minimum size: 20px on screen.